Social media is proving to be a critical path for outreach to potential investors in all we have to offer in the I-77 corridor of South Carolina.
The South Carolina I-77 Alliance uses Twitter, Facebook and LinkedIn to help position and market Richland, Fairfield, Chester and York counties as the ideal location for expanding businesses.
Each week we share a variety of updates covering topics such as commercial real estate, target industry resources, quality of life amenities, or CEO testimonials. Our weekly missives also promote local workforce and economic data from the easily accessible, highly customizable, and attractively presented Economic Data Center on our new website. All this information lets the Alliance speak to the benefits awaiting those enterprises that choose to locate or expand here.
A look at our most popular posts of 2017 shows varied interest depending on the platform. On Facebook for example, our post with the most impressions featured photos from our Annual Summit with S.C. Gov. Henry McMaster and U.S. Senator Lindsey Graham.
The post with the second most Facebook impressions announced our newly redesigned website, while the third most popular post highlighted the Rock Hill Fire Department Museum. Clearly our Facebook page followers like posts that are highly interactive or tout the region’s quality of life and community.
Our Twitter followers, on the other hand, engage more with updates regarding the economic conditions of the region. The Alliance’s tweet that garnered the most impressions for 2017 featured a story about Michelin donating money for advanced technical training for students at Midlands Technical College. Those students, of course, will be the backbone of the workforce that is key to attracting the new manufacturing and knowledge economy players that create a steady flow of announcements.
— SC I-77 Alliance (@SCI77Alliance) January 17, 2017
Announcements were the Alliance’s second and third most popular tweets when Oxco Inc announced their York County facility with 130 new jobs and Roseburg Forest Products chose Chester County, SC as the location for the east coast manufacturing plant, creating 145 new jobs, respectively.
— SC I-77 Alliance (@SCI77Alliance) January 26, 2017
— SC I-77 Alliance (@SCI77Alliance) July 11, 2017
Lastly, in December 2017 we sent out the inaugural edition of our new e-newsletter, Compass. These quarterly updates provide readers the opportunity to learn about the I-77 Alliance’s efforts, recent announcements, and other relevant resources. If you are not already on our mailing list, please sign up here.
We vary the content so our readers don’t get the same information across multiple platforms each week. We hope you’ll find it all informative and engaging. Our Twitter handle is @SCI77alliance. Here we are on Facebook. We’re on LinkedIn at https://www.linkedin.com/company/south-carolina-i-77-alliance/.
Please connect with us on social media or simply give us a call if you’d like to find out more about the possibilities for you and your company presented by the four counties in the SC I-77 corridor. Our CEO Rich Fletcher is at email@example.com or (803) 789-3530. Chris Finn, director of research and marketing, is at firstname.lastname@example.org or (803) 789-3467.
Next Up: A look back at 2017’s final figures and what that means for the year and years ahead.